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Here’s Why Over 4 Million Professionals Read Morning Brew

• Business news explained in plain English

• Straight facts, zero fluff, & plenty of puns

• 100% free

See for yourself

Dudu Here!

Welcome back to ProductiveValue—a space dedicated to tools and strategies for boosting productivity and conversions.

Today’s email is reaching 3,852+ creative minds ready to explore the latest tools.

P.S. Easily find the latest Tool additions in our Newest Additions Library

As you can see at the top of this email, there an advertisment for Morning Brew

I’ve been subscribed to Morning Brew since college, and having the opportunity to collaborate with them, is something I wasn’t expecting to happen…..EVER!

Before I explain how Im able to do this, you’re probably wondering whats so special about Morning Brew…

Whats Morning Brew? Whats its story?

In 2015, college students Alex Lieberman and Austin Rief launched Morning Brew, a business newsletter initially created to help their peers stay informed about financial news in an engaging way. Starting as a simple PDF attachment, the newsletter quickly gained traction due to its witty tone and digestible format, attracting a growing audience that appreciated its unique approach to business reporting.

They essentially share Business news explained in plain English. and its 100% free.

By 2020, Morning Brew had amassed over 2.5 million subscribers and achieved $20 million in revenue, leading to its acquisition for $75 million by Axel Springer-owned Insider.

The newsletter's success can be attributed to its focus on humor, community engagement, and a user-friendly reading experience.

How I got to Collaborate with Morning Brew:

Its all because of Beehiiv!

Beehiiv! is the Email service I’m using to send out these emails and keep you up to date with the latest tools, reviews, news etc.

Prior to joining Beehiiv, I had used 3 different email providers and although they weren’t bad, there was aspects to their deliverability, design, or user experience that made me constantly seeks for a better option.

This is why I decided to give beehiiv a try, because all my clients were using it for their emails and I’d spend time using their account to integrate stuff and came to like the user experience. I only worried about deliverability but was pleasantly surprised to see a consistent deliverability rate of 98% (highest out of all I’ve used)

The best part? I get to send the same email i would send anyways, and get paid to do it, at no cost to my subscribers. win-win

Beehiiv has an Integrated Ad network where advertisers can find you and invite you to collaborate with them.

Its as simple as accepting an offer and embedding the advertisment in your email wherever you choose!

Heres how the advertising Dashboard looks like when u get an offer:

Oh, & you don’t need 1,000s of Subscribers to get started…

This Email is being sent out to 2200+ people, and Im not saying its easy to get this many, but its doable… you just gotta start doing.

Focus on what you’re passionate about and you’ll never work a day in your life.

You can get these opportunities with much less subscribers, since the only requirement to receive them is to be on their Scale Plan!

Sign up here & get a 30-day trial + 20% off for the first 3 months:

How much do they pay?

This depends on a lot of factors such as how many subscribers you have, or how many unique clicks their ad will get in your email.

I suggest opting for the Unique clicks option rather than going for the $/CPM option. Thats what i used for this email.

It’s usually these 2 options:

• $x/unique click (e.g $2/click, if you get 50 clicks, thats $100)

• $x/CPM (1000 unique email opens)

* I’ve also seen some Boost Options that pay per subscriber

What are Boosts?

Boosts are when instead of collaborating with another brand, you collaborate with another Newsletter, by giving your subscribers the option to subscribe to other newsletter you like, or think people can get value from.

Sign up here & get a 30-day trial + 20% off for the first 3 months:

Stay Tuned!
I’m planning to right an Article Case Study about Newsletters in 2024. I’ll be asking industry veterans on how they do it and try to extract as much value to create a guide on how to run successful Newsletters.

If you have any questions, id be more than happy to share my two cents. Just reply to this email.

Thank you so much for subscribing and letting Toolfolio be part of your journey!
We hope you discovered something valuable to boost your creativity and productivity.

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See you in the next email!

— Dudu from Toolfolio